www.linkedin.com/in/emckeethen/
Eric McKeethen
Summary of Qualifications
I have over 10 years of working experience within an agency optimizing digital marketing platforms to improve client revenue and engagement, such as website design, pay-per-click advertising, search engine optimization, along with implementing and using analytics platforms to inform strategic decisions.
My expertise is geared towards advancing branded companies and their products by examining processes, bringing in my 6 years of experience and tested practices, crystalizing the strategies which are working, and accelerating the growth of the marketing mix and sales team’s funnel.
I am Certified Associate in Project Management qualified through the Project Management Institute and have vast experience running projects, managing teams, establishing measurable metrics, and providing easy-to-understand reports to inform strategic decisions based on the results.
Education
The University of North Texas, Denton, TX
BA, International Studies, Concentration in International Business and Economics December 2012
Chinese Language Minor, College of Arts and Sciences GPA: 3.5
BBA, Marketing December 2012
Logistics and Supply Chain Certificate, College of Business Administration GPA: 3.5
New Product Development Scholars Certificate, College of Business Administration
Distinguished Honors Scholar, Honors College
Professional Experience
Vanta – Early-to-Mid-stage Startup Providing Simplified Compliance SaaS Services
Growth Marketing Project Manager Oct 2022 – Present
Responsible for converting top of funnel prospects along their buyer’s journey. Leveraged their large marketing tech stack to ensure content is being served to the correct audiences.
- Established the company’s annual marketing tech stack plan & account-based marketing data funnels. Also iterating the SEO strategy plan and additional web chat A/B sales campaigns to reach international markets.
- Developed additional marketing campaign funnel through rotating email signature banners with supporting inbound sales enablement sequences.
WideOrbit – Established Advertising SaaS Software Company for Sellside Advertisers
Demand Generation Marketing Manager, Buyside Oct 2021 – Oct 2022
Responsible for developing and running marketing campaigns towards buyside television advertisers. In order to do this at scale, created paid media campaigns, online marketing messaging, and sales enablement sequencing.
- Created and lead plans to develop go-to-market strategies for two brand new products for the television advertising industry
- Developed the company’s SEO & reputation management strategies, along with direct mail & gift campaigns
Auth0 (now considered Okta) – Mid-stage Startup Providing Security SaaS Products
Sales Funnel Optimization Project Manager Jan 2021 – Oct 2021
As a project manager for Auth0’s Growth Marketing team, I had ownership of defining and executing the strategy for our customer success online portfolio. Worked very closely with both our internal teams as well as our customers to help drive valuable insights from Auth0 products
- Developed re-engagement program and buyer intent models to use data to increase engagement with prospective leads and prioritize sales team outreach efforts & recovered 800+ lost contact leads between Salesforce and Marketo integration.
Growth Marketing Manager – Review Sites June 2020 – Jan 2021
Managed and developed review site vendor growth programs and resulted in expanding brand profiles from 3 to 11 sites, increased customer reviews from 135 to 402 & 8x pipeline ROI within 6 months
- Created campaigns through email and NPS surveys to gain customer feedback and funneled customer reviews to Auth0’s profiles to increase total number of customer reviews from 135 to 402.
- Developed engagement strategy for Auth0’s public profiles resulting in the brand winning 7 prestigious vendor comparison awards.
Dallas SEO Dogs – Top-rated digital marketing agency for web design and online strategy based in Dallas
PPC Department Lead Manager March 2016 – March 2020
Took over management of the PPC Department, overseeing an advertising budget of +$1 million to create Adwords, YouTube, Bing Ads, & Social Media Ad campaigns to increase client revenue and engagement.
- Responsible for overseeing account performance for the paid media team of roughly 35 advertising clients
Operations Director Jan 2015 – March 2016
Developed the Agency as Operations Director, taking over training other employees, optimizing the client and employee on-boarding process, and leading business change initiatives for the agency to grow ~300%.
- Developed processes and company employee handbook which allowed the company to grow from 25 to 120+ client campaigns, established a new employee compensation and benefits plan & helped the company grow from $650k to $1.6mil in yearly revenue
Agency Project Coordinator July 2014 – Jan 2015
Raised to Project Coordinator to manage a team of project managers, content creatives, and technical web developers. Defined the team strategies, managed agency resources & budgets to ensure projects reached goals.
- Set up the procedures and simplified systems needed for the company to grow from 4 employees to 18 by standardizing the companies SEO best practices, managing a team of project managers and SEO specialists & automating routine project processes
Digital Marketing Project Manager May 2013 – July 2014
Hired as Project Manager for Marketing Consulting Agency & developed digital solutions for multiple projects through data driven strategies & was client’s point of contact building trusting relationships.
- Managed 25 – 65 SEO & Pay-per-click website projects each month to improve our clients website traffic and leads month over month, served as the client’s main point of contact to ensure client satisfaction & created campaigns for companies in multiple industries
Oyokey – Venture-backed startup company for voice-based UX for emerging devices based in Irving, Texas
Software Integration Specialist May 2013 – March 2014
Brought on as Software Integration Specialist to shape the new products features in relation to Google products compatibility. Identified the market needs of voice recognition indexing for the product branding strategy.
- Developed the process by which Oyokey KeyTags are picked up by search engines & how the Oyokey system integrates with Google products
Batrus Hollweg International – Consulting firm specialized in customized employment testing solutions
Marketing Intern, Interim Marketing Director Oct 2010 – Sept 2011
- Created company’s social media marketing strategy resulting in 260% increase in followers & provided sales department with 30-50 qualified leads a month
Professional Organizations & Affiliations
Delta Sigma Pi Professional Business Fraternity – Senior Vice-President, Vice-President-Professional Activities, Fundraising Chair
American Marketing Association, Professional Leadership Program, Toastmasters International
Philanthropy & Community Service
Provided social media consulting for the Nexus Recovery Center to improve engagement and exposure
Co-organized a philanthropic event which raised $4500 towards leukemia and lymphoma research
Proficient in Microsoft Project, Adobe Creative Suite, and Phython, SQL, HTML, Java and C++ programming languages