My Professional Why
I design growth systems that make teams smoother and lives simpler.
“I want my career to center on impact, connection, and shared success: creating meaningful value for clients, advocating for products I believe in, and building relationships that last. I thrive in cultures that support the whole person and encourage mentorship, collaboration, and purpose-driven work.”
About Eric and ThArchitect Consulting
Eric McKeethen is a demand generation and growth leader for B2B SaaS. He builds repeatable systems that turn attention into revenue. He’s shipped results at companies like ServiceTitan (Aspire Clean & Crew Control), Vanta, Auth0, and WideOrbit, and he brings the same discipline to his community work as an acroyoga performer, coach, and co‑author of “Balancing Connection: Lessons from AcroYoga”.
Values:
Empowering
I build capability, not dependency, by turning processes into clear strategies, and coaching teams to sustain long-term improvements.
Creatively Detailed
Strategy with receipts: precise actions, clear ownership, defined metrics, and creative rigor that turns plans into repeatable results.
Simplifying
Less noise, fewer steps, faster decisions, so you can move with clarity, find results, and avoid rework.
What I Focus On:
Business Growth
Predictable revenue buys freedom: time to mentor, invest in people, and build work that matters. I focus on systems that make growth dependable.
Relationships
I create simple, safe rhythms so people feel seen, heard, and supported. I learned that trust is built, not assumed.
Accelerated Learning
I’m a student‑builder at heart; I run 60‑day skill sprints and share the blueprints so others level up with me.
Media Kits
Download: Webpage – Media Kit (PDF) – One‑sheet (PDF)
