Eric McKeethen - ThArchitect


ThArchitect is the Brand Umbrella for the
Various Services and Businesses Offered by Eric McKeethen:
Intrapreneur's Secret Podcast,
ThArchitect Business Consulting,
Turnkey Dining, and
Movement Architect Coaching.

"Be The Light You Want To See In This World"

About Eric McKeethen



Eric McKeethen Headshot

My expertise and passions focus on creating systems to automate and standardize effective processes to accelerate results. I have thrived in project roles where I can lead by example and facilitate the exchange of knowledge, utilizing my experiences traveling abroad and learning regional nuances. My goal is to have the knowledge to address issues in communication or gaps in standard processes before they become a problem.
As a lifelong learner, I am continually striving to improve and strengthen my own mental processes. Training the mind is as important as working out the body, and I am dedicated to both. True creative thinking entails combining ideas from multiple areas of life and intersecting fields, and having the talents and skills to take them from the idea state to the development of innovative, practical, efficient solutions that increase a company’s profits. That is what I do.
I am currently looking for Project Manager positions in the software, retail, and food industries overseeing projects for customer experience, user experience, marketing campaigns, or product development.

Life Events

  • 2020

    Contracted to Manage and Establish Growth Marketing Programs for Auth0

    As a project manager for Auth0’s Growth Marketing team, I had ownership of defining and executing the strategy for our customer success online portfolio. The focus has been towards championing how Auth0 addresses the observability, analytical and audit needs of our customers as it pertains to usage of our platform and its services. I also […]

  • 2019

    Established Paid Media Division for SEORunners

    Brought into the SEORunners Digital Marketing Agency to develop and manage the entire paid media division of the agency. Developed sales proposals and company processes. Managed and oversaw all of the clients with paid media projects.

  • 2018

    Relocated to Seattle, Washington

    Moved to Seattle Washington in the Capitol Hill area.

  • 2017

    Taught Circus Acrobatics Internationally

    Traveled around Central Europe and taught Circus Acrobatics workshops in Lyon, France. Many of the students did not speak English, so I needed to teach the workshops in French, along with using many non-verbal cues.

  • 2017

    Dance Lifts Instructor for Pitch Catch Circus School

    Taught Swing Dancing and Acrobatic Dance Lifts at the United State’s only 10 week intensive Acrobatic Training program.

  • 2017

    Duo Acrobatics Instructor for Lone Star Circus School

    Launched the Duo Acrobatics Class at the Lone Star Circus School. Established a regular class following and prepared my students for performances within the school showcase.

  • 2016

    Obtained NREMT Certification

    Obtained my National Registry of Emergency Medical Technicians Certification after taking the course through RC Health Services, completing clinical shifts at nearby hospitals and ambulance providers, and passing the exam administered by NREMT.

  • 2016

    Project Coordinator for Dallas SEO Dogs

    Returned to being Project Coordinator within Dallas SEO Dogs in order to adjust to working partially remotely. Set up the procedures and systems needed for the company to grow from 4 employees to 18 by standardizing the companies SEO best practices, creating white papers & automating routine project processes.

  • 2015

    Completed Emergency Medical Technician – B Course

    Started a 15 week EMT-B Certification course in the Fall of 2015 with RC Health Services. Completed the course and passed all of the exams and tests for the school by December 2015.

  • 2015

    Obtained Google Analytics Individual Qualification Certification

    While working for Dallas SEO Dogs, I obtained my certification for Google Analytics to establish myself and the agency as experts in for any related tasks for our clients.

  • 2015

    Substitute AcroYoga Teacher for The Yoga Movement

    Taught beginner and intermediate AcroYoga classes at The Yoga Moment when the regular teachers would be out of town teaching in other cities.

  • 2015

    Obtained Certified Associate in Project Management Certification

    PMI professional certification ensures that you’re ready to meet the demands of projects and employers across the globe. Developed by practitioners for practitioners, our certifications are based on rigorous standards and ongoing research to meet the real-world needs of organizations.

  • 2015

    Competed on American Ninja Warrior Season 7

    I was selected again to compete on the television show American Ninja Warrior during the runs in Houston, TX. After much preparation, I fell on one of the obstacles in the qualifiers course. Submission Video: Houston Qualifier Run:

  • 2015

    Operations Director for Dallas SEO Dogs

    Promoted within Dallas SEO Dogs to manage the entire SEO/SEM division of the agency. Developed processes and company employee handbook which allowed the company to grow from 25 to 120+ client campaigns, established a new employee compensation and benefits plan & helped the company grow from $650k to $1.6mil in yearly revenue.

  • 2014

    Project Coordinator for Dallas SEO Dogs

    Promoted within Dallas SEO Dogs to manage a team of project managers and specialists. Set up the procedures and systems needed for the company to grow from 4 employees to 18 by standardizing the companies SEO best practices, creating white papers & automating routine project processes.

  • 2014

    Competed on American Ninja Warrior Season 6

    I was selected to compete on the television show American Ninja Warrior during the runs in Dallas, TX. I performed well and qualified for the Dallas City Finals where I fell on one of the obstacles in this course. Submission Video: Dallas Qualifier Run: Dallas City Finals Run:

  • 2013

    Software Integration Specialist for OYOKEY

    Developed the process by which Oyokey KeyTags are picked up by search engines & how the Oyokey system integrates with Google Products. While I was working with OYOKEY as their Marketing and Software Integration Specialist, I was initially brought on to the team to support and create strategies for raising awareness of the KeyTag product, […]

  • 2013

    Project Manager for Dallas SEO Dogs

    Managed 25 – 65 SEO & Pay-per-click website projects each month to improve our clients website traffic and leads month over month, served as the client’s main point of contact to ensure client satisfaction & created campaigns for companies in multiple industries

  • 2013

    Constructed The Ninja Garden

    Finished initial construction on The Ninja Garden which was the first Ninja Warrior and Calisthenics training facility open to the public in North Texas. It was available for workouts once a week and by appt, along with holding annual Ninja Warrior Course Competitions.

  • 2012

    Graduated from College of Arts & Sciences at UNT

    Graduated with Honors from University of North Texas’s College of Arts & Sciences with a BA in International Studies, with a concentration in International Business and Economics. Also earned a minor in Chinese Language. Also graduated as a Distinguished Honors Scholar from the Honors College.

  • 2012

    Graduated from College of Business at UNT

    Graduated with Honors from University of North Texas’s College of Business with a BBA in Marketing. Also earned the Logistics and Supply Chain Certificate, and New Product Development Scholars Certificate.

  • 2012

    Obtained Google Adwords Certifications

    While working for Metrix4Media and to increase my effectiveness for the role, I obtained Google Adwords Certifications for the Search Network, Display Network and Video Ads.

  • 2012

    Search Engine Marketing Intern for Metrix4Media

    Launched 15-25 Google Adwords campaigns per week

  • 2012

    Lived in Okinawa, Japan

    Lived abroad for a summer session in Okinawa, Japan. During this time, I enrolled in private lessons to learn Japanese, improve language fluency, and adapt to Japanese island culture.

  • 2012

    Launched Turnkey Dining

    After spending time as a traveling bartender, I was inspired to start a business where I brought a gourmet dining experience to the intimate space of couple’s homes. Turnkey Dining is an intimate personal catering experience for customers.

  • 2011

    Obtained Bartender Certificate

    While taking a semester break from university to take care of a sick family member, I took bartending classes and obtained my Bartender Certificate from ABC Bartending School.

  • 2011

    Digital Marketing Consultant for Nexus Recovery Center

    Provided social media consulting for the Nexus Recovery Center to improve engagement and exposure

  • 2011

    Completed the Professional Leadership Program

    The program provides students with the opportunity to network with the corporate community, attend weekly employability development programs, and be engaged in a year-long mentor relationship with seasoned professionals from for-profit and not-for-profit sectors.

  • 2010

    Marketing Intern for Batrus Hollweg International

    Hired as their Marketing Intern, I created the company’s social media marketing strategy resulting in 260% increase in followers & provided sales department with 30-50 qualified leads a month. Also served as the companies Interim Marketing Director for 6 weeks in-between Full-time Marketing Directors and organized the company’s presentation booth and print materials for a […]

  • 2010

    Joined the American Marketing Association

    The American Marketing Association is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States

  • 2010

    Studied Abroad in Beijing, China

    Studied abroad for a summer session at the International Foreign Studies Business University in Beijing, China. I was enrolled in classes to learn Mandarin Chinese, improve language fluency, and adapt to Chinese culture.

  • 2010

    Initiated into Delta Sigma Pi Business Fraternity

    Initiated into the Delta Epsilon Chapter of Delta Sigma Pi Business Fraternity at UNT. Served as Senior Vice President, Vice President of Professional Activities and Fundraising Chair. As Senior Vice President, I executed a recruitment initiative enticing 65 new members, the largest response in the chapter’s history. As Fundraising Chair, the chapter raised enough funds […]

  • 2010

    Finalist in Chinese Bridge Competition

    The Chinese Bridge – Chinese Proficiency Competition for College Students is an annual event organized by the Confucius Institute Headquarters (Hanban) in China. Over the past 17 years, the Chinese Bridge has become a platform for college students from all over the world to learn Chinese and understand China. I competed and became a finalist […]

  • 2009

    Associate Technician Internship for Verizon Wireless

    Began working for Verizon Wireless as a Associate Technician in an internship with their Network Repair Bureau. In this role I isolated and resolved customer trouble reports associated with system performance network. I extracted and analyzed real-time data to resolve, on average, 30 – 40 tickets a day

  • 2009

    Received Accounting Excellence Award

    Awarded by the Texas Society of Certified Public Accountants. The Accounting Excellence Award recognizes outstanding accounting students at Texas colleges and universities who participate in Accounting Education Foundation programs.

  • 2008

    Junior Analyst for Student Investment Group

    Served as a Junior Analyst in the Student Investment Group, where we learned how to evaluate stocks and public corporation performance. As a Junior Analyst, I researched, evaluated and pitched two prospective company stock investment proposals to be added to the university trust’s stocks and bonds portfolio.

  • 2008

    Co-Organized Philanthropic Event for Leukemia and Lymphoma Research

    As part of the leadership board for Delta Sigma Phi, we organized an event “Stand against Leukemia”, which raised over $4,500 for Leukemia and Lymphoma Research. In this event, members of the fraternity took shifts standing on a box outside the university student union for 100 hours straight asking for donations from students and faculty, […]

  • 2007

    Initiated into Delta Sigma Phi Fraternity

    Initiated into the Gamma Xi Chapter of Delta Sigma Phi Fraternity at UNT. Served as Recruitment Chair, Academic Chair and Representative to the University Interfraternity Council. Also was inducted to the Order of Omega Greek Honor Society. As Recruitment Chair, I executed a recruitment initiative enticing 24 new members, one of the largest in five […]

  • 2007

    Accepted to the University of North Texas

    Started attending the University of North Texas in Denton, TX during the Fall of 2007. Started my college career as a sophomore in the College of Engineering on the Mechanical and Energy Engineering Technology track.

  • 2007

    Graduated from The Magnet School for the Talented and Gifted

    Graduated with Honors from The Magnet School for the Talented and Gifted at the Yvonne A. Ewell Townview Magnet Center, which has been the #1 ranked public high school in America by Newsweek/Daily Beast and U.S. News & World Report 9 out of 11 years between 2006-2016 (with the other two years ranked as #2).

  • 2007

    Public Speaking Tour

    Lead a public speaking tour around the Dallas metroplex providing high school students information about how to navigate the financial aid process in order to pay for university tuition and expenses.

  • 2006

    Joined Toastmasters International

    Joined the Literary Legends chapter in Dallas of Toastmasters International. Improved my public speaking abilities in the weekly meetings and completed the curriculum to become a Competent Communicator.

  • 2003

    Obtained A+ Certification

    While repairing and serving as technical support for neighbors and clients in the immediate city, I aimed to increase my marketability to reach additional clients. So I obtained my CompTIA A+ Certification to establish myself as an accredited computer repair technician.