Work with Eric

When you need clarity, momentum, and measurable growth

Why leaders contact me

Results feel flat? Story not landing? Need a repeatable growth engine now? I partner with founders and larger companies to unlock momentum fast using B2B SaaS pattern recognition: sharpen ICP & positioning, surface buyer intent, close lifecycle gaps, and run low‑risk experiments tied to the one metric that moves revenue. Proof, not promises:

Grow qualified pipeline

Focus your ICP, channels, and activation to create steady, qualified demand. → See Crew Control PDF

Standardize the Practices Impacting Results

Trial→paid lifts via pricing/positioning clarity and lifecycle prompts. → See Trials Growth PDF

Prepare your Venture for Next Level Growth

From security proof points to buyer enablement, make “yes” easier for enterprise. → See GTM Readiness

Contact Eric

    • When to reach out (triggers)

    Browse these scenarios and run a quick gut check. If you’re nodding along, contact me and I’ll help convert your situation into a clear, measurable growth plan.

    Quick diagnostic (2 Qs):

    1. Can you name 3–5 traits your top 20 customers share (and 3 firm disqualifiers)?
    2. Do your win rates materially improve when you target that segment—yes or no?

    Next step (leading question): Ready for a prioritized ICP + 30-day channel & message plan that zeroes in on buyers who pay and stay? Share your best-customer list in the contact form and let’s map it.

    Quick diagnostic (2 Qs):

    1. Can you forecast next month’s qualified pipeline within ±15%?
    2. Are MQL→SQL and SQL→Opportunity conversion rates stable across channels?

    Next step (leading question): Want a weekly operating cadence + test plan that stabilizes pipeline and makes forecasts boring again? Drop your baseline metrics in the form and we’ll outline the fix.

    Quick diagnostic (2 Qs):

    1. What % of trials hit “Aha” in the first 48 hours?
    2. How many intentional prompts/nudges exist between signup and paywall

    Next step (leading question): Want a 10-day activation sprint to lift trial→paid fast—without a rebuild? Tell me your current time-to-value in the form and we’ll design the shortest path to revenue.

    Quick diagnostic (2 Qs):

    1. What % of spend goes to exact/high-intent terms vs. broad/“discovery”?
    2. Which three offers deliver the lowest CAC inside 14 days—and are they getting the most budget?

    Next step (leading question): Ready to cut wasted spend and shift budget to buyers in-market? Paste your top campaigns in the form and we’ll ship a 4-week high-intent test plan.

    Quick diagnostic (2 Qs):

    1. Can sales and marketing pull the same pipeline number today—yes or no?
    2. Are lifecycle stages, routing rules, and SLAs defined and enforced in your CRM?

    Next step (leading question): Want a system diagram + 30-day RevOps cleanup that creates one truth everyone trusts? List your tools in the form and we’ll blueprint your source-of-truth stack.

    How we start (simple, fast)

    Intro call (30 min) — Goals, constraints, baseline metrics.
    One‑page brief — Your ICP, offer, channels, KPIs, and a first hypothesis.
    Two‑week diagnostic — Audit data, talk to 2–3 stakeholders, ship a short plan + first experiments.


    Eric’s style is empowering, creatively detailed, and simplifying: Set the target, remove friction, prove it with numbers, and teach the playbook so teams can run it themselves.
    Deliverables: a 30‑day action plan, 1–3 experiments ready to run, and a shared dashboard plan.

    Call To Action
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    Testimonial Proof

    Read some of the reviews received about my work and character.

    “I’m confident that the excellent work ethic Eric has demonstrated during the course of his employment will carry over to any future endeavors. I would not hesitate to recommend him for any project and would work with him again if the opportunity arose.

    Jared Waxman

    Head of Growth Marketing, Auth0

    “Eric is the consummate professional. He has the ability to lead and be lead. Eric also has a great work ethic. He completes goals within timelines set by him or for him.”

    Conrad Alagaban

    VEC Consulting

    “I have absolutely enjoyed the chance to know Eric. I highly recommend this dynamic young man and confidently believe that he will be an asset to any organization that is aligned with his skills and passions.”

    Bruce Bradford

    President & CEO, North Dallas Chamber of Commerce

    Tell me your situation or book time on my calendar to discuss

    Contact Eric